托福TPO18口语Task6听力文本+题目+满分范文.pdf

为了帮助大家高效备考托福，为大家带来托福TPO18口语Task6听力文本+题目+满分范文，希望对大家备考有所帮助。托福TPO18口语Task6听力文本：Listentopartofalectureinabusinessclass.Peoplewhoarelikelytobuyacompany'sproductarecalledtargetcustomersandthesetargetcustomersinfluenceacompany'smarketingstrategy.Inordertodevelopamarketingstrategy,acompanywouldlookatcertaincharacteristicsoftargetcustomerstodecidewhenandwheretoadvertise,sothatthey'llreachthetargetcustomersmosteffectively.I'dliketotalktoyoutodayabouttwocharacteristicsoftargetcustomersthatcaninfluencemarketingstrategy,specificallyageandgeographiclocationoftargetcustomers.Sayacompanymakestoycars,whoareitstargetcustomers?Kids,right?Soifacompanywantstomakesureitstelevisionadvertisingreachesitstargetcustomers,it'dwanttoadvertiseduringtimeswhenkidsareactuallywatchingtelevision,likeduringchildren'stelevisionshows.Thatwayitcanmakesurethatkidsseetheadvertisementsandthatwaythecompanywillgetpeopleinthatagegrouptogobuytoycarsortoasktheirparentstobuythem,atleast.Now,anotherimportantcharacteristictoconsiderisgeographiclocation,placeswherethecompany’stargetcustomerslive.Thinkaboutacompanythatmakesboats.Itstargetcustomersarepeoplewhoownhomesnearoceansorlakes,placeswheretheycanuseboats,afterall,peoplewhodon’tlivenearwaterdon’thavemuchuseforboats.Sobyplacingadvertisementonsignsalongtheroadorontelevisionincitiesandtownsthatarenearoceansorlakes,thecompanywouldbemorelikelytoreachthetargetcustomersforitsboatsandsellmoreofthemasaresult.托福TPO18口语Task6题目：Usingpointsandexamplesfromthelecture,explainhowthecharacteristicsoftargetcustomersinfluencemarketingstrategyforproducts.托福TPO18口语Task6满分范文：There'retwomajorcharacteristicsoftargetcustomersthatinfluencemarketingstrategyforproducts.Thefirstoneisage.Forexample,atoycarcompanytendstoputtheiradvertisementsduringchildren'sTVshowsothatthey'remorelikelytobeviewedbychildrenandtheirparents,whicharethetargetcustomersforthecompany.Ifthechildrenseethecommercial,they'llprobablyasktheirparentstobuythetoyforthem.Anotherisgeographicallocation,that'swherethetargetcustom