《基于4P理论的华为手机营销策略分析案例(6100字)》.pdf

基于4P理论的华为手机营销策略分析案例

目录

基于4P理论的华为手机营销策略分析................................................................................................1

一、华为手机的营销现状......................................................................................................................1

（一）华为手机品牌互联网传播良好..........................................................................................1

1.华为手机的官方网站..........................................................................................................2

2.华为论坛和花粉俱乐部......................................................................................................2

3.利用相关搜索引擎..............................................................................................................2

4.新闻投放..............................................................................................................................2

（二）国内市场智能手机占有率高..............................................................................................2

二、华为手机营销策略分析..................................................................................................................4

（一）产品策略..............................................................................................................................4

（二）价格策略..............................................................................................................................5

（三）渠道策略..............................................................................................................................5

1.国内线下渠道优化..............................................................................................................5

2.海外线下渠道优化..............................................................................................................5

3.国内线上渠道优化..............................................................................................................6

4.海外线上渠道优化...............................................................................................