领秀量贩KTV会员卡方案.doc

迈典投资管理（中国）有限公司兰州·领秀·2011兰州领秀纯K音乐会所-策划总监-刘刚/NUMPAGES442011年迈典投资管理（中国）有限公司策划总监刘刚兰州领秀纯K音乐会所策划案[兰州领秀纯K音乐会所会员方案][包括但不限于：会员方案、会员卡方案（会员卡类型、材质选择）、会员手册（会员权益）、会员卡营销（宣传、推广、发展）方案]中国量贩式KTV门户首发www.KTVnei.com领兰州之尊·秀金城之贵兰州领秀纯K音乐会所会员方案目录第一篇会员卡一、会员制··················································································································51、什么是会员制2、为什么实行会员制3、领秀KTV实行会员制的必要性4、会员制的实现形式5、会员卡设立目的二、会员卡··················································································································71、会员卡种类2、年卡制度3、申办条件4、办理流程5、会员须知6、升级方案7、会员卡材质8、可视卡的功效第二篇会员权益一、会员权益············································································································161、享受包厢费折扣优惠2、享受会员专享优惠活动3、邀请参加有关会员活动4、享受联盟商家优惠活动5、享受积分换礼活动6、免费接收各类优惠活动讯息7、免费获取会员刊物8、免费生活服务9、会员生日特殊服务二、积分策略············································································································191、积分策略2、积分策略的规划3、积分设计目标4、积分兑换方案5、积分计算规则6、领秀积分管理7、持续评估和改善机制三、积分换礼············································································································241、消费积分2、礼品内容第三篇会员卡推广一、会员招募途径····································································································251、联盟商家2、精准营销3、剪角宣传4、户外广告5、试吃试玩6、网站注册会员送积分活动7、微博签到享特惠8、推荐有礼二、前期推广············································································································271、投放广告2、购金卡送大礼包活动三、开业后················································································································281、总服务台展示2、营销活动促销3、公司营销人员、服务人员促销办卡4、场所内宣传第四篇会员制营销1、如何正确理解会员制营销··················································································302、营销目的··············································································································313、会员制营销步骤··································································································314、网络化会员计划·············································································