浅析投标报价策略与报价技巧.doc

浅析投标报价策略与报价技巧目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc265097381"摘要IHYPERLINK\l"_Toc265097382"前言IIHYPERLINK\l"_Toc265097383"第一章绪言PAGEREF_Toc265097383\h1HYPERLINK\l"_Toc265097384"1.1现状PAGEREF_Toc265097384\h1HYPERLINK\l"_Toc265097385"1.2不合理标价竞标PAGEREF_Toc265097385\h1HYPERLINK\l"_Toc265097386"1.3不善于利用报价策略与技巧PAGEREF_Toc265097386\h2HYPERLINK\l"_Toc265097387"1.4报价与施工脱节PAGEREF_Toc265097387\h2HYPERLINK\l"_Toc265097388"1.5报价仅是一项个人主观决策工作PAGEREF_Toc265097388\h3HYPERLINK\l"_Toc265097389"1.6信息化程度较低PAGEREF_Toc265097389\h3HYPERLINK\l"_Toc265097390"第二章投标报价的编制PAGEREF_Toc265097390\h4HYPERLINK\l"_Toc265097391"2.1对是否参加投标做出决策PAGEREF_Toc265097391\h4HYPERLINK\l"_Toc265097392"2.2收集与投标报价相关的信息资料PAGEREF_Toc265097392\h4HYPERLINK\l"_Toc265097393"2.3进行现场考察PAGEREF_Toc265097393\h6HYPERLINK\l"_Toc265097394"2.4研究招标文件，确定施工方案PAGEREF_Toc265097394\h6HYPERLINK\l"_Toc265097395"2.5编制投标报价文件PAGEREF_Toc265097395\h7HYPERLINK\l"_Toc265097396"2.5.1投标报价的编制原则PAGEREF_Toc265097396\h7HYPERLINK\l"_Toc265097397"2.5.2投标报价的编制依据PAGEREF_Toc265097397\h7HYPERLINK\l"_Toc265097398"2.5.3投标报价文件的编制PAGEREF_Toc265097398\h8HYPERLINK\l"_Toc265097399"第三章投标报价策略PAGEREF_Toc265097399\h10HYPERLINK\l"_Toc265097400"3.1选择合适的投标种类PAGEREF_Toc265097400\h10HYPERLINK\l"_Toc265097401"3.1.1盈利标PAGEREF_Toc265097401\h10HYPERLINK\l"_Toc265097402"3.1.2保险标PAGEREF_Toc265097402\h10HYPERLINK\l"_Toc265097403"3.1.3保本标PAGEREF_Toc265097403\h10HYPERLINK\l"_Toc265097404"3.1.4风险标PAGEREF_Toc265097404\h11HYPERLINK\l"_Toc265097405"3.1.5亏损标PAGEREF_Toc265097405\h11HYPERLINK\l"_Toc265097406"3.2报价准确，合理低报价PAGEREF_Toc265097406\h11HYPERLINK\l"_Toc265097407"3.3充分研究业主PAGEREF_Toc265097407\h12HYPERLINK\l"_Toc265097408"3.4研究参与投标的竞争对手PAGEREF_Toc265097408\h12HYPERLINK\l"_Toc265097409"3.5通过科学施工而加快工程进度取胜PAGEREF_Toc265097409\h12HYPERLINK\l"_Toc265097410"第四章投标报价技巧PAGEREF_Toc265097410\h13HYPERLINK\l"_Toc265097411"4.1不平衡报