xx县全域旅游发展总体策划及概念规划.doc

xx县全域旅游发展总体策划及概念规划（文本）PAGE\*MERGEFORMAT48xx县全域旅游发展总体策划及概念规划目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc446079676"第一章总则PAGEREF_Toc446079676\h1HYPERLINK\l"_Toc446079677"1.1规划性质PAGEREF_Toc446079677\h1HYPERLINK\l"_Toc446079678"1.2规划范围PAGEREF_Toc446079678\h1HYPERLINK\l"_Toc446079679"1.3规划目标PAGEREF_Toc446079679\h1HYPERLINK\l"_Toc446079680"1.4规划期限PAGEREF_Toc446079680\h1HYPERLINK\l"_Toc446079681"1.5规划依据PAGEREF_Toc446079681\h1HYPERLINK\l"_Toc446079682"第二章发展背景分析PAGEREF_Toc446079682\h4HYPERLINK\l"_Toc446079683"2.1宏观背景分析PAGEREF_Toc446079683\h4HYPERLINK\l"_Toc446079684"2.2旅游业发展态势PAGEREF_Toc446079684\h4HYPERLINK\l"_Toc446079685"2.3xx旅游发展现状PAGEREF_Toc446079685\h5HYPERLINK\l"_Toc446079686"第三章旅游市场分析PAGEREF_Toc446079686\h7HYPERLINK\l"_Toc446079687"3.1客源市场现状PAGEREF_Toc446079687\h7HYPERLINK\l"_Toc446079688"3.2旅游消费特征PAGEREF_Toc446079688\h7HYPERLINK\l"_Toc446079689"3.3旅游消费趋势PAGEREF_Toc446079689\h7HYPERLINK\l"_Toc446079690"3.4目标市场定位PAGEREF_Toc446079690\h8HYPERLINK\l"_Toc446079691"3.5游客接待量预测PAGEREF_Toc446079691\h8HYPERLINK\l"_Toc446079692"第四章旅游资源评价PAGEREF_Toc446079692\h10HYPERLINK\l"_Toc446079693"4.1旅游资源分类PAGEREF_Toc446079693\h10HYPERLINK\l"_Toc446079694"4.2旅游资源评价PAGEREF_Toc446079694\h10HYPERLINK\l"_Toc446079695"第五章总体发展定位PAGEREF_Toc446079695\h12HYPERLINK\l"_Toc446079696"5.1发展契机PAGEREF_Toc446079696\h12HYPERLINK\l"_Toc446079697"5.2发展战略PAGEREF_Toc446079697\h12HYPERLINK\l"_Toc446079698"5.3总体定位PAGEREF_Toc446079698\h13HYPERLINK\l"_Toc446079699"5.4形象定位PAGEREF_Toc446079699\h14HYPERLINK\l"_Toc446079700"5.5功能定位PAGEREF_Toc446079700\h14HYPERLINK\l"_Toc446079701"5.6发展方向PAGEREF_Toc446079701\h15HYPERLINK\l"_Toc446079702"5.7发展目标PAGEREF_Toc446079702\h15HYPERLINK\l"_Toc446079703"5.8空间战略PAGEREF_Toc446079703\h15HYPERLINK\l"_Toc446079704"第六章全域旅游产品与项目策划PAGEREF_Toc446079704\h18HYPERLINK\l"_Toc446079705"6.1全域旅游产品策划PAGEREF_Toc446079705\h18HY