跨境电商与跨境物流协同策略研究.doc

PAGE\*MERGEFORMAT10ADDINCNKISM.UserStyle跨境电商与跨境物流协同策略研究内容摘要：跨境电商与跨境物流发展过程存在诸多不协同，主要表现在能力协同缺乏、利益互信协同机制缺乏、跨境物流网络系统协同缺乏、跨境电商与逆向物流协同缺乏以及跨境电商与传统外贸协同缺乏等诸多方面。跨境电商与跨境物流协同水平直接影响整个跨境电商生态系统经营成效，因而促进二者协同发展，解决诸多协同缺乏的困境，成为当今跨境电商、跨境物流实践发展与理论研究亟待解决的问题之一。对跨境电商与跨境物流协同现有研究成果进行总结，提出跨境电商与跨境物流协同机理，分析二者协同现状与困境。在此基础上，从健全政府支撑服务体系、完善利益互信协同机制、优化跨境电商与逆向物流协同、推动跨境电商与传统外贸协同以及促成各子系统、多方主体协同等多方面提出协同策略建议。关键词：跨境电商；跨境物流；协同机理；协同困境；协同策略中图分类号：文献标识码：ResearchonSynergyStrategiesofCross-borderE-commerceandCross-borderLogistics(SchoolofManagement，ShanghaiUniversityofEngineeringScience，Shanghai201620，China)Abstract:Therearelotsofsynergydilemmasduringthedevelopmentprocessofcross-bordere-commerceandcross-borderlogistics,whichmainlymanifestinthelackofsynergyintermsofability,mutualinterestandtrustmechanism,cross-borderlogisticsnetworksystem,cross-bordere-commerceandreverselogistics,aswellasthelackofsynergyincross-bordere-commerceandtraditionalforeigntrade.Thelevelofsynergyofcross-bordere-commerceandcross-borderlogisticsplaysanimportantroleinthebusinessperformanceofthewholecross-bordere-commerceecosystem.Thereby,topromotethecollaborativedevelopmentofthetwoandfindthewaystosolvethesynergydilemmas,becomeoneoftheurgentproblemstobesolvedinpracticaldevelopmentandtheoreticalresearchofcross-bordere-commerceandcross-borderlogistics.Thearticlesummarizestheexistingresearchresultsofcross-bordere-commerceandcross-borderlogistics,proposesthesynergymechanismandanalyzesthesynergycurrentsituationanddilemmaofthetwo.Onthisbasis,weputforwardrecommendationsforthesynergystrategiesfromfiveaspects,whichincludeimprovinggovernmentsupportservicesystem,enhancingthebuildingofthemutualinterestsandtrustmechanismofsynergy,optimizingthesynergymechanismofcross-bordere-commerceandreverselogistics,promotingthesynergyofcross-bordere-commerceandtraditionalforeigntrade,andstrengtheningthesynergyofvarioussubsystemsaswellasthemultipartitesubjectofsynergy.Keywords:Cross-borderE-commerce,Cross-borderLogistics,SynergyMechanism,SynergyDilemma,SynergyStra