影视主题公园游客体验满意度研究——以横店影视城为例.doc

编号________本科毕业论文影视主题公园游客体验满意度研究——以横店影视城为例学院：文化产业管理学院专业：文化产业管理年级、班级：2012级1班学生学号及姓名：18120043叶梦嘉指导教师及职称：刘燕讲师2016年5月13日III摘要随着体验经济发展，游客体验满意度对影视主题公园影响日渐加强。游客旅游意识逐渐提高，旅游需求趋向多元化、多样化要求。游客旅游诉求已变成追求更加专业、新鲜的体验型旅游项目，而不只是单纯追求观光型旅游。传统意义上横店影视城的静态观赏已显缺陷，进而导致目前游客体验满意度下滑，没有多样化、个性化的旅游体验满足不同层次的游客需求。本文针对目前影视主题公园国内外研究现状、横店影视城发展现状，分析研究如何提高游客体验满意度，并就环境体验感官性过于单一、服务体验满意度趋势下滑、设备体验互动性缺乏创新、活动体验参与度有待改提出具有针对性的解决办法——提供贴合主题的特色环境、加强企业内部的管理培训、引进注重互动的游戏设备、开发适合活动的体验产品，进而改善游客体验满意度，对国内影视主题公园的持续发展提供对策建议。关键词：影视主题公园；游客体验满意度；横店影视城；体验经济ABSTRACTThecurrentprocessofeconomicdevelopment,peoplegraduallyraiseawarenessoftourism,tourismdemanddiversification,diversificationrequirements.Touristsdemandhasbecomethepursuitofmoreprofessional,freshexperience-basedtourismprojects,ratherthansimplythepursuitofsightseeingtours.SuchasChina'sonly"NationalFilmIndustryExperimentalZone",astaticviewingHengDiantraditionalsensehassignificantflaws,whichledtothecurrentdevelopmentbottlenecksmoviethemepark,thereisnodiversification,personalizedtravelexperiencetomeetdifferentlevelsneedsoftourists.Inthispaper,filmandtelevisionthemeparkSituationresearchescurrentlyHengDianCasefilmandtelevisionthemeparkdevelopmentstatusHengDianstudyhowtoadaptthemtoexperienceeconomicmodel,startingfromtheareaandthefilmbasetwofunctionsintoitsanalysisenvironmentalexperience,experiencefacilities,activities,servicetoexperiencethepresenceoffouraspectsoftheproblem,proposetargetedsolutions-offercharacteristicsfitthethemeoftheenvironment,strengtheninternalmanagementtraining,focusingontheintroductionofinteractivegamingdevices,developmentexperienceproductssuitableactivities,improvingthetouristexperiencesatisfaction,longerlifecycleHengDian,thenfindoutthecountermeasuredomesticfilmandtelevisionthemeparkdevelopment,thecontinueddevelopmentofthedomesticfilmandtelevisionthemeparkandprovidesuggestions.Keywords:Moviethemepark;Visitorstoexperiencesatisfaction;HengDian;Experienceeconomy目录摘要IABSTRACTII绪论1一、影视主题公园游客体验满意度研究概况2(一）体验经济及游客体验满意度概述2（二）国外影视主题公园研究现状3（三）国内影视主题公园研究现状4二、横店影视城游客体验满意