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考研英语往年阅读理解真题精析Prettyinpink:adultwomendonotrememberbeingsoobsessedwiththecolor,yetitispervasiveinouryounggirls'lives.Itisnotthatpinkisintrinsicallybad,butitissuchatinysliceoftherainbowand,thoughitmaycelebrategirlhoodinoneway,italsorepeatedlyandfirmlyfusesgirls'identitytoappearance.Thenitpresentsthatconnection,evenamongtwo-year-olds,betweengirlsasnotonlyinnocentbutasevidenceofinnocence.Lookingaround,Idespairedatthesingularlackofimaginationaboutgirls'livesandinterests。Girls'attractiontopinkmayseemunavoidable,somehowencodedintheirDNA,butaccordingtoJoPaoletti,anassociateprofessorofAmericanStudies,itisnot.Childrenwerenotcolour-codedatalluntiltheearly20thcentury:intheerabeforedomesticwashingmachinesallbabiesworewhiteasapracticalmatter,sincetheonlywayofgettingclothescleanwastoboilthem.What'smore,bothboysandgirlsworewhatwerethoughtofasgender-neutraldresses.Whennurserycolourswereintroduced,pinkwasactuallyconsideredthemoremasculinecolour,apastelversionofred,whichwasassociatedwithstrength.Blue,withitsintimationsoftheVirginMary,constancyandfaithfulness,symbolizedfemininity.Itwasnotuntilthemid-1980s,whenamplifyingageandsexdifferencesbecameadominantchildren'smarketingstrategy,thatpinkfullycameintoitsown,whenitbegantoseeminherentlyattractivetogirls,partofwhatdefinedthemasfemale,atleastforthefirstfewcriticalyears。Ihadnotrealizedhowprofoundlymarketingtrendsdictatedourperceptionofwhatisnaturaltokids,includingourcorebeliefsabouttheirpsychologicaldevelopment.Takethetoddler.Iassumedthatphasewassomethingexpertsdevelopedafteryearsofresearchintochildren'sbehavior:wrong.Turnsout,accordingtoDanielCook,ahistorianofchildhoodconsumerism,itwaspopularizedasamarketingtrickbyclothingmanufacturersinthe1930s。Tradepublicationscounseleddepartmentstoresthat,inordertoincreasesales,theyshouldcreatea"thirdsteppingstone"betweeninfantwearandolderkids'clothes.Itwasonlyafter"toddler"becameacommonshoppers'termthatitevolvedintoabroadlyaccepteddevelopmentalstage.Splittingkids,oradults,intoever-tiniercategorieshasp