浅析具象图形在现代标志设计中的应用.doc

旅行社服务质量管理的基本模式及应用——以广之旅为例AbstractWiththerapiddevelopmentofsociety,peoplearemorefrequentlyexposedtodiverseformsofgraphicinformation.Developmentofpresentvisualcultureispromising.Peoplelikethespecificimagenotonlyforitcanconveysimplyanddirectlytoinformation,butalsocanreflectthepeople'sthoughtandsincerelonging.Logoisasymboloftheenterpriseimagetoconveyitsspiritandculture.Whenabrandonceisformed,itmakesenterprisesmeaningful.Designersforthelogoofabrandshouldnotignorethestrengthofthespecificimage,butgetadeepunderstandingofspecificimageandexplorethecharacteristicsofspecificimage.Shapingacorporateimagebyusingsimple,straightforwardschemeisthemaintrendsindevelopmentofthefutureLogodesign.Keywords:Graphicconcrete,logodesign,Corporateimage目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc289887083"中文摘要PAGEREF_Toc289887083\h2HYPERLINK\l"_Toc289887084"AbstractPAGEREF_Toc289887084\h3HYPERLINK\l"_Toc289887085"1.研究具象图形标志设计的背景及价值PAGEREF_Toc289887085\h1HYPERLINK\l"_Toc289887086"1.1研究背景PAGEREF_Toc289887086\h1HYPERLINK\l"_Toc289887087"1.2研究价值PAGEREF_Toc289887087\h1HYPERLINK\l"_Toc289887088"2.标志与标志设计PAGEREF_Toc289887088\h1HYPERLINK\l"_Toc289887089"3.具象图形PAGEREF_Toc289887089\h2HYPERLINK\l"_Toc289887090"3.1具象图形的产生与发展PAGEREF_Toc289887090\h2HYPERLINK\l"_Toc289887091"3.2具象图形的艺术语言PAGEREF_Toc289887091\h2HYPERLINK\l"_Toc289887092"4.具象图形在现代标志设计中的应用PAGEREF_Toc289887092\h4HYPERLINK\l"_Toc289887093"4.1具象图形在现代标志设计中的应用方式PAGEREF_Toc289887093\h4HYPERLINK\l"_Toc289887094"4.1.1代表性的物象提炼PAGEREF_Toc289887094\h4HYPERLINK\l"_Toc289887095"4.1.2象征性具象元素应用PAGEREF_Toc289887095\h5HYPERLINK\l"_Toc289887096"4.2现代标志设计中具象图形的整合与提炼PAGEREF_Toc289887096\h5HYPERLINK\l"_Toc289887097"4.3中国具象图形在标志设计中的应用PAGEREF_Toc289887097\h6HYPERLINK\l"_Toc289887098"5.具象图形标志设计未来的发展趋势PAGEREF_Toc289887098\h7HYPERLINK\l"_Toc289887099"6.结论PAGEREF_Toc289887099\h7HYPERLINK\l"_Toc289887100"参考文献PAGEREF_Toc289887100\h8HYPERLINK\l"_Toc289887101"致谢PAGEREF_Toc28988