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科技型企业市场营销策略研究-science-and-technology-enterprises-marketing-strategy市场营销外文文献及译.doc

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xx建筑大学毕业论文外文文献及译文本科毕业论文外文文献及译文文献、资料题目：ScienceandtechnologyenterprisesMarketingStrategy文献、资料来源：TwitterMarketingForDummies文献、资料发表（出版）日期：2004.4院（部）：商学院专业：市场营销班级：营销姓名：学号：指导教师：翻译日期：PAGE\*MERGEFORMAT15外文文献：ScienceandtechnologyenterprisesMarketingStrategyscienceandtechnologyenterprisemarketingstrategythelifecycleoftechnologyacceptancetheoryismainlyhigh-techproductsfortheconsumermarketthetypesofcustomersandthemarketcharacteristicsoftheresearchdoesnotfullyapplicabletotheindustrialmarketinhigh-techproducts,butforthemarketresearchindustry,high-techscienceandtechnologyenterprisesproducthasacertainsignificance,therefore,acceptthelifecycleofthetechnicaltheoryandcombiningthecharacteristicsofthemarketresearchindustrytodevelopmarketingstrategiesandtechnologyenterprisesinthetraditional4Pmarketingmixbasedonthetheoryoftechnicalsupportandservicemarketingstrategy,valuechainintegrationmarketingstrategy,marketingstrategyofsocialresponsibilityrole.1,productstrategyTraditionalproductoverallconceptthatanykindofproductarecomposedofthreeelements:coreproducts,tangibleproducts(performance,brand,quality,appearanceandstyle,etc.)andadditionalproduct(additionalservicesandbenefits).Butasahigh-techproduct,itcanbedividedintothecoreproductorcoreinterests(theproduct'scoreinterestsorfundamentalvalue),formthebasisoftheproductorproducts(physicalpresenceintheformofproductsorexternalmanifestations),expectedproduct(customersbuyproductsexpecttoreceivewhencloselyassociatedwithasetofcoreproductattributesandconditions),add-onproducts(withthepurchasebehaviorextendingadditionalservicesandbenefitsgenerated)andpotentialproducts(tomeetcustomerdemandforvaluepotentialbenefits)fivelevels.Dr.XiongWeifurtherstudiessuggestthathigh-techproductsofthe"wholeproduct"conceptisadynamicprocessofdevelopment,high-techproductsasawholeproductmodelFirst,youmustconfirmthecustomer'scoreinterests(coreinterestsconfirmationstage);thentounderstandthecustomer'scoreinterests,developmentandproductionofhigh-techproductsmaterialized(materializedp