浅析产品包装的色彩设计与运用.doc

旅行社服务质量管理的基本模式及应用——以广之旅为例AbstractToday,people’slifequalityisadvancingconstantly,therequirementofpackingofproductionalsobeingenhanced.Everysinglebrandwantstobecomefamousinashorttimesotheusingofcolorofthepackingwouldmakeagreathelpfulonit.CustomermightpurchasetheproductbasiconhowthecolorusingonthepackingandhowitdeliveriesmassagefromtheproducttotheCustomer.Thisarticleviastudytheusingcolorofpackingtoanalyzedifferentproduct’scolorpackingdevelopment,themainelementofthecoloronthestructureofpackingdesign,combinethepackingdesigntheorytosummarizetheimportantofcoloronpackingproduct.Forproductscolor'spacking,China'srequirementisgettingimprovedinamoderninvestmentoneconomic,cultureandart.Thisarticleisanalyzingtheproduct'scolordesignfromnationaltointernational,inordertotrackingourownnation'scolorproductivity.KeyWords：Productionpacking,Colorusing,Develop,Importance目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc290452750"中文摘要PAGEREF_Toc290452750\h2HYPERLINK\l"_Toc290452751"AbstractPAGEREF_Toc290452751\h3HYPERLINK\l"_Toc290452752"1.产品包装的色彩运用PAGEREF_Toc290452752\h1HYPERLINK\l"_Toc290452753"1.1色彩设计的意义PAGEREF_Toc290452753\h1HYPERLINK\l"_Toc290452754"1.2色彩在包装上的作用PAGEREF_Toc290452754\h1HYPERLINK\l"_Toc290452755"1.2.1色彩是最先吸引消费者的注意力PAGEREF_Toc290452755\h1HYPERLINK\l"_Toc290452756"1.2.2色彩能帮助产品传达正确信息PAGEREF_Toc290452756\h1HYPERLINK\l"_Toc290452757"1.2.3色彩能使产品增加知名度PAGEREF_Toc290452757\h2HYPERLINK\l"_Toc290452758"2.不同产品的包装色彩发展PAGEREF_Toc290452758\h2HYPERLINK\l"_Toc290452759"2.1人们对色彩识别的心理特征PAGEREF_Toc290452759\h2HYPERLINK\l"_Toc290452760"2.1.1人们对色彩的审美倾向PAGEREF_Toc290452760\h2HYPERLINK\l"_Toc290452761"2.1.2色彩的表现技巧PAGEREF_Toc290452761\h3HYPERLINK\l"_Toc290452762"2.2我国的产品包装色彩运用的发展趋势PAGEREF_Toc290452762\h4HYPERLINK\l"_Toc290452763"2.2.1中国的包装色彩运用发展PAGEREF_Toc290452763\h4HYPERLINK\l"_Toc290452764"2.2.2不同领域的色彩运用差别PAGEREF_Toc290452764\h5HYPERLINK\l"_Toc290452765"3.色彩在构成包装设计的主要要素PAGEREF_Toc290452765\h5HYPERLINK\l"_Toc290