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融媒体视角下高职院校新闻宣传阵地的构建路径探讨.docx

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融媒体视角下高职院校新闻宣传阵地的构建路径探讨 Title:ExploringtheConstructionPathofNewsPropagationPlatformsinHigherVocationalCollegesfromthePerspectiveofIntegratedMedia Abstract: Withtherapiddevelopmentofnewmediatechnology,traditionalnewsdisseminationapproachesinhighervocationalcollegesneedtoevolveandadapttothechangingmedialandscape.Thispaperaimstoexploretheconstructionpathofnewspropagationplatformsinhighervocationalcollegesfromtheperspectiveofintegratedmedia,focusingontheprinciplesandstrategiestoeffectivelyutilizevariousmediachannelsinnewsdissemination. Keywords:highervocationalcolleges,newspropagation,integratedmedia,constructionpath Introduction: Highervocationalcollegesplayacrucialroleinpromotingthepracticalskillsandemployabilityofstudents.Effectivenewspropagationisessentialtoenhancethereputation,brand,andeducationalqualityoftheseinstitutions.Withtheriseofnewmedia,thetraditionalapproachofrelyingsolelyonprintmediafornewsdisseminationisnolongersufficient.Theemergenceofintegratedmediahasprovidednewopportunitiesandchallengesforhighervocationalcolleges'newspropagation.Therefore,itisimperativetoexploreandconstructeffectivenewspropagationplatformsfromaholistic,integratedmediaperspective. 1.TheConceptofIntegratedMedia Integratedmediareferstotheconvergenceandintegrationofmultiplemediaplatforms,includingprint,television,radio,anddigitalmedia.Itemphasizestheholisticapproachofcombiningdifferentmediachannelstoformacomprehensive,interactive,andinfluentialnewsdisseminationsystem.Integratedmediaenableshighervocationalcollegestoreachwideraudiences,engageintwo-waycommunication,andadapttothechangingmediaconsumptionhabitsofstudentsandthepublic.Theconceptofintegratedmediaservesasthefoundationforconstructingthenewspropagationplatformsinhighervocationalcolleges. 2.PrinciplesofConstructingNewsPropagationPlatforms 2.1User-CentricApproach:Thedesignandconstructionofnewspropagationplatformsshouldprioritizetheneeds,preferences,andhabitsofthetargetaudience.Understandingthemediaconsumptionbehaviorofstudentsandthepu