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新视野商务英语综合教程-Unit-1.ppt

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2021/10/10UnitOverview Bystudyingthisunit,youareexpectedto: •understandthedescriptionofacompany’sprofile; •knowhowtotalkaboutacompany’scurrentsituation andfuturedevelopment; •knowhowtointroduceacompany; •knowhowtowriteamemo.Task1Youmaytalkabout: ●Whatdoesthecompanyproduceorprovide? ●Whereisthecompanyheadquartered? ●Whoareitsmaincompetitors?NestléisaSwiss-basedmultinationalnutritional,snackfood,andhealth-relatedconsumergoodscompany.HeadquarteredinVevey,Switzerland,itisthelargestfoodcompanyintheworldmeasuredbyrevenues.ItsmajorcompetitorsincludeMaxwellHouse,KraftFoods,UnileverFoodSolutions,etc.FederalExpress(FedEx)isanAmericanglobalcourierdeliveryservicescompanyheadquarteredinMemphis,Tennessee.Itwasfoundedin1971andafteryearsof development,hasgrownintotheglobalumbrellabrandforglobalmail,express,freight,forwardingandsupplychainsolutions.ItsmajorcompetitorsinthemarketareDHL,UPS,etc. AirbusisanaircraftmanufacturingsubsidiaryofEADS,aEuropeanaerospacecompanybasedinFrance.Thecompanyproducedthefirstcommerciallyviableflyby-wireairliner,theAirbusA320,andtheworld’slargestairlinerA380.ItsprincipalcompetitorisBoeing. HSBCisaLondon-basedmultinationalbankingandfinancialservicesorganizationwithcompetitioncomesnotonlyfromdomesticbankrivalslikeBarclaysandRoyalBankofScotland,butalsofromothergloballeadersinthesameindustry,suchasCitigroup,BankofAmerica,JPMorganChase,etc. SiemensisaGermanmultinationalengineeringandelectronicsconglomeratecompanyheadquarteredinMunich,Germany.ItisthelargestEurope-basedelectronicsandelectricalengineeringcompany.Siemens’principalactivitiesareinthefieldsofindustry,energy,transportationandhealthcare.ItsmajorcompetitioncomesfromGE,PhilipsElectronics,etc. Setting:Throughyearsofdevelopment,Walmarthasbecomeoneofthemostwell-knownbrandsaroundtheworld.AnyonewhohasorhopestoestablishabusinessrelationshipwithitshouldlearnsomebasicknowledgeofWalmart.StartingPointWalmartandChinaIn2010and2011,WalmartwasplacedonthetopoftheFortune500list.Now,its10,130storesin27countries,supplied