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(完整word版)Unit-5-How-to-Be-True-to-yourself-课文翻译-综合教程一.doc

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Unit5HowtoBeTruetoYourself Mygrandparentsbelievedyouwereeitherhonestoryouweren't.Therewasnoin-between.Theyhadasimplemottohangingontheirliving-roomwall:"Lifeislikeafieldofnewlyfallensnow;whereIchoosetowalkeverystepwillshow."Theydidn'thavetotalkaboutit—theydemonstratedthemottobythewaytheylived. Theyunderstoodinstinctivelythatintegritymeanshavingapersonalstandardofmoralityandethicsthatdoesnotsellouttoexpediencyandthatisnotrelativetothesituationathand.Integrityisaninnerstandardforjudgingyourbehavior.Unfortunately,integrityisinshortsupplytoday—andgettingscarcer.Butitistherealbottomlineineveryareaofsociety.Anditissomethingwemustdemandofourselves. AgoodtestforthisvalueistolookatwhatIcalltheIntegrityTriad,whichconsistsofthreekeyprinciples: Standfirmlyforyourconvictionsinthefaceofpersonalpressure.There'sastorytoldaboutasurgicalnurse'sfirstdayonthemedicalteamatawell-knownhospital.Shewasresponsibleforensuringthatallinstrumentsandmaterialswereaccountedforduringanabdominaloperation.Thenursesaidtothesurgeon,"You'veonlyremoved11sponges,andweused12.Weneedtofindthelastone." "Iremovedthemall,"thedoctordeclared."We'llclosenow." "Youcan'tdothat,sir,"objectedtherookienurse,"Thinkofthepatient." Smiling,thesurgeonliftedhisfootandshowedthenursethe12thsponge."You'lldojustfineinthisoranyotherhospital,"hetoldher. Whenyouknowyouareright,youcan'tbackdown. Alwaysgiveotherscreditthatisrightfullytheirs.Don'tbeafraidofthosewhomighthaveabetterideaorwhomightevenbesmarterthanyouare. DavidOgilvy,founderoftheadvertisingfirmOgilvy&Mather,madethispointcleartohisnewlyappointedofficeheadsbysendingeachaRussiannestingdollwithfiveprogressivelysmallerfiguresinside. Hismessagewascontainedinthesmallestdoll:"Ifeachofushirespeoplewhoaresmallerthanweare,weshallbecomeacompanyofdwarfs.Butifeachofushirespeoplewhoarebiggerthanweare,Ogilvy&Matherwillbecomeacompanyofgiants."Andthatispreciselywhatthecompanybecame—oneofthelargestandmostrespectedadvertisingorganizationsintheworld. Behonestandopenaboutwhatyoureallyare.P